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Reconnecting Marketing to Markets
Luis AraujoJohn FinchHans KjellbergEkonomi & ledarskapThe historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this bo...
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| ISBN | 9780199578078 |
| Språk | sv |
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Beskrivning
The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this bo...