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Relationship Marketing
Steve BaronTony ConwayGary WarnabyEkonomi & ledarskapThe relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this? ¿&...
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| ISBN | 9781412931229 |
| Språk | sv |
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The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this? ¿&...