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Rethinking Marketing
Håkan HåkanssonDebbie HarrisonAlexandra WaluszewskiEkonomi & ledarskapThis groundbreaking book recognises and addresses the urgent need to develop a new understanding of marketing.¿ Based on the involvement of twenty thought leaders from Europe and the US, this book gives us both a state of the art picture of market...
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| ISBN | 9780470021477 |
| Språk | sv |
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This groundbreaking book recognises and addresses the urgent need to develop a new understanding of marketing.¿ Based on the involvement of twenty thought leaders from Europe and the US, this book gives us both a state of the art picture of market...