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Rethinking Marketing
Douglas BrownlieMichael SarenRobin WensleyRichard WhittingtonSamhälle & politik`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown e...
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| ISBN | 9780803974913 |
| Språk | sv |
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`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown e...