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Routledge Handbook of Sports Marketing
Simon ChadwickNicolas ChanavatMichel DesbordesEkonomi & ledarskapSports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routle...
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| ISBN | 9781138823518 |
| Språk | sv |
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Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routle...