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Claes FornellEkonomi & ledarskapWhen faced with the choice between cutting costs or improving customer service, most companies focus on tangible assets. But in our service economy, the most important asset is intangible: a company's relationship with its customers. The Sati...
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| ISBN | 9780230604063 |
| Språk | sv |
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Beskrivning
When faced with the choice between cutting costs or improving customer service, most companies focus on tangible assets. But in our service economy, the most important asset is intangible: a company's relationship with its customers. The Sati...