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Services Marketing Management
Hans KasperPiet van HelsdingenMark GabbottKasperEkonomi & ledarskapIn order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the student...
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| ISBN | 9780470091166 |
| Språk | sv |
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In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the student...