Bäst pris
2279,00 krKöp fr 2279 kr
Shopper Marketing and the Role of In-Store Marketing
Dhruv GrewalAnne L RoggeveenJens NordfaltEkonomi & ledarskapThis volume of Review of Marketing Research (RMR) focuses on Shopper Marketing and the Role of In-Store Marketing. The chapters draw from academic research as well as collaborations with major retailers and industry practitioners. Over the past se...
Visa mer...2279,00 krTILL akademibokhandelnVisa priser från alla butiker...Övrig information
| ISBN | 9781784410018 |
| Språk | sv |
Priser
Beskrivning
This volume of Review of Marketing Research (RMR) focuses on Shopper Marketing and the Role of In-Store Marketing. The chapters draw from academic research as well as collaborations with major retailers and industry practitioners. Over the past se...