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Social Marketing for Public Health: Global Trends and Success Stories
Hong ChengPhilip KotlerNancy LeeMedicinSocial Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measu...
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| ISBN | 9780763757977 |
| Språk | sv |
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Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measu...