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Statistics for Marketing and Consumer Research
Mario MazzocchiEkonomi & ledarskapBalancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. ¿Visa mer...1759,00 krTILL akademibokhandelnVisa priser från alla butiker...
Övrig information
| ISBN | 9781412911221 |
| Språk | sv |
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Beskrivning
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. ¿