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Strategic Customer Management

Strategic Customer Management

Nigel F PiercyNikala LaneEkonomi & ledarskap
A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. Traditional concepts of sales management, account management, and customer service are being overt...
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ISBN9780199544509
Språksv

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A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. Traditional concepts of sales management, account management, and customer service are being overt...

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