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Strategic Marketing
Douglas WestJohn FordEssam IbrahimMatteo MontecchiEkonomi & ledarskapHighly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies an...
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| ISBN | 9780198856764 |
| Språk | sv |
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Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies an...