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Strategic Sport Marketing
Adam KargDavid ShilburyHans WesterbeekDaniel C FunkMichael L NaraineEkonomi & ledarskapThe fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. The book explains contemporary sp...
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| ISBN | 9781760878801 |
| Språk | sv |
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The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. The book explains contemporary sp...