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The SAGE Handbook of Marketing Theory
Pauline MacLaranMichael SarenBarbara SternMark TadajewskiEkonomi & ledarskapBringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by draw...
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| ISBN | 9781847875051 |
| Språk | sv |
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Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by draw...