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Towards Effective Place Brand Management
Gregory AshworthMihalis KavaratzisEkonomi & ledarskapMany facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail has grown ra...
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| ISBN | 9781848442429 |
| Språk | sv |
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Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail has grown ra...