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Trademarks, Brands, and Competitiveness
Teresa da Silva LopesPaul DuguidEkonomi & ledarskapThis book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to...
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| ISBN | 9780415776936 |
| Språk | sv |
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| 729,00 kr |
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This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to...