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Video Game Marketing

Video Game Marketing

Peter ZackariassonMikolaj DymekEkonomi & ledarskap
The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn&apo...
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Övrig information

ISBN9781138812277
Språksv

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The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn&apo...

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