We Can English: Sweden's Biggest Fails Using English in Ads

ADDICTABLE CONTENT

MADE IN THE GOOD OLD SWEDEN

STRAIGHT OUTTA GARDEN

Sweden, land of elks, modular furniture and upper-lip tobacco, has a strange quirk — its love for using English in its advertising, written with no help from native speakers.

This freshly-arrived Irish immigrant’s natural reaction was to collect as many examples of this terrible yet hilarious English ad copy as possible.

Presented here, with the question: CAN YOU ENGLISH?

Paddy Kelly, born in Ireland, has soon spent half his life in Sweden. A longtime writer, published in places ranging from The Irish Times and The Local Sweden to Analog Science Fiction, he now works with coding and innovation in Stockholm.