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Brand Leadership
David A AakerErich JoachimsthalerEkonomi & ledarskapManagement fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, t...
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| ISBN | 9781847398352 |
| Språk | sv |
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| 449,00 kr |
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Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, t...