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Strategic Market Management
David A AakerDamien McLoughlinEkonomi & ledarskapThe¿text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition¿is a¿mainstream text suitable for all business students studying strategy and marketing courses.¿ Strategic Market ...
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| ISBN | 9780470689752 |
| Språk | sv |
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The¿text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition¿is a¿mainstream text suitable for all business students studying strategy and marketing courses.¿ Strategic Market ...