Bäst pris
1949,00 krKöp fr 1949 kr
Consumer Behaviour (RLE Consumer Behaviour)
Gordon FoxallEkonomi & ledarskapThis book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusi...
Visa mer...1949,00 krTILL akademibokhandelnVisa priser från alla butiker...Övrig information
| ISBN | 9781138832367 |
| Språk | sv |
Tillgängliga format
| 879,00 kr |
Priser
Beskrivning
This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusi...