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Consumer Behaviour (RLE Consumer Behaviour)
Gordon FoxallEkonomi & ledarskapThis book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusin...
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| ISBN | 9781138832398 |
| Språk | sv |
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| 1949,00 kr |
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This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusin...